Using the Internet to Find Employment

Using the Internet to Find Employment


Hello, welcome to your money 2.0. I’m Thomas Fox, community outreach director
of Cambridge Credit Counseling. The days of scouring the want ads for employment
have come and gone. Your new best friend in the job search is
the internet and if you’re not using the full power of this amazing resource you’re missing
out. Sites like LinkedIn, Twitter, Facebook and
even Pinterest are part of the new human resource manager’s tool kit. So, you have to cultivate a presence on these
and other applicable sites. But how exactly should you incorporate the
Internet into your job search? Here are a few suggestions: the internet is
an information-rich resource that helps you prepare for the job search in its most important
component: the interview. far too many applicants neglect to learn about
prospective employers; which can be glaringly obvious during an interview when they’re asked
“what do you know about our company?” if you can’t answer a simple question like
this, chances are you’ll be passed over for consideration. With only a modest investment of time, you
can use the internet to learn all you can about the companies you’re interested in by
following their social media pages, reading their websites and looking at their competitors. One of the largest benefits from incorporating
a social media component into your job search is the ability to make meaningful connections. While you’re conducting your research, make
a point of connecting with individuals employed at the organization you wish to work for. As you’re researching a company’s social media
pages make sure to like some of their posts, leave a comment or two, and retweet what you
find interesting. You never know who might be watching. So, a random interaction could yield benefits. Also, if the company you’re interested in
is sponsoring an event, show up, if appropriate, and meet some of their representatives. They can serve as a good ‘in’ to connect
you with people who are actually doing the hiring. Afterward, in the spirit of the digital age,
be sure to connect with any contact you made on LinkedIn. Social media has made it extremely easy to
build an extensive network. Lots of recruiters, hiring managers, and networkers
use LinkedIn, Twitter, and Facebook to discuss interesting updates, share their thoughts,
and aspects of their personality. That sounds great, but what if you’re new
to using social media? Not to worry. There are number great resources you can use
to help you navigate your way through these sites. Mashable.com offers beginners guides to many
of the popular social media sites. You can access this information by googling
“Mashable beginner’s guide to social media”. It’s also important to create a social web
where you can direct contacts to sites where they can learn more about you. In today’s business world, people are brands. A brand is the positioning used to differentiate
yourself from others. As social media sites can help amplify your
brand. For instance, YouTube and Pinterest may be
great options to showcase who you are and your accomplishments. On these sites you can provide a brief introductory
video, your resume or anything else that shows your skills, personality, and capacity. Have you conducted seminars? Post the presentation online. Have you coordinated community events? Share pictures describing the events and attendees. The sky’s the limit. The larger your brand’s online presence,
the greater your chances to be noticed. Since recruiters are increasingly searching
the internet to find suitable candidates. Another great way to amplify your brand is
participate in blogs, chats, group forums, and webinars. There are thousands of blogs on the internet
and chances are there are some that pertain to the industry which you are interested in
working. The same goes for online chats, groups, and
webinars. By participating in these conversations you
increase your exposure. You can make a name for yourself to hundreds
if not thousands of people in your specialty. As I mentioned earlier, you never know who’s
watching. By offering your insights you just might make
an impression on someone who can help you in your job search. Until next time, I’m Thomas Fox for Cambridge
Credit Counseling.

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